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Watt a Year! MAX and Talita Crowned Effectiveness Champions

MAX Burgers just took home the GOLD—aka the prestigious 100-wattaren—for Employer Branding with Skills to Pay the Bills. And they’re not alone. Mission Talita also scooped up wins, making the clients we’ve partnered on with Åkestam Holst the two most effective advertisers of 2025. Spot the common thread?


https://www.resume.se/marknadsforing/tavling/vinnarna-i-100-wattaren-har-ar-byraerna-som-lyste-starkast/

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Families + Gaming: The New Nordic Campfire

BPL credited on 6 shorts lists tonight at Swedish Advertising Awards 2025!

Watt a Year! MAX and Talita Crowned Effectiveness Champions

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