Big night ahead—and we’re feeling proud. Skills to Pay the Bills with MAX Burgers is up for not one, not two, but three nominations (Activation, Innovation, Digital). A huge shoutout to our partners at Åkestam Holst—we’ve loved bringing this one to life together.

And while we’re at it, congrats to Mission Talita on their three nominations too. Even sweeter knowing we got to help pro bono on something that truly matters.

Gaming is where culture happens in real time—and where brands like MAX are earning attention, love, and loyalty. Just look at the players’ reactions. You can’t fake that.
Good luck to everyone nominated—especially our friends at Åkestam. See you tonight!