Mission Talita

BPL assists Åkestam Holst in a pro-bono campaign for Talita aimed at raising awareness among young men

"Mission Talita" takes place in a GTA5 environment with a custom mod where the user can rescue women from the streets.

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.