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A clear “Don’t”

Coca-Cola vs Coca-Cola

A clear “Don’t” - “Has Coca-Cola Set Back the Brand Years With the Gaming Community”

https://www.thedrum.com/news/2021/10/12/has-coke-s-real-magic-ad-set-the-brand-back-years-with-the-gaming-community


A clear Do - How Coca Cola managed to get culture and code right in the Nordics!

http://www.brandspeoplelove.se/case-studies/coca-cola

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Families + Gaming: The New Nordic Campfire

BPL credited on 6 shorts lists tonight at Swedish Advertising Awards 2025!

Watt a Year! MAX and Talita Crowned Effectiveness Champions

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