top of page

Calle Dyrssen at IAB

Calle in a seminar

We thank IAB for inviting us to share our knowledge on stage at their seminar with the theme of gaming, where we also jointly launched a new Best Practice Guide for the media industry.


https://iabsverige.se/arbetsomraden/gaming-gamers-esport/

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Gen Z + Marketing: Chaos, Culture, and the New Conversion Funnel

The funnel is broken. Gen Z don’t follow ads — they follow culture, emotion, and relevance. The opportunity for brands has never been bigger.

Families + Gaming: The New Nordic Campfire

BPL credited on 6 shorts lists tonight at Swedish Advertising Awards 2025!

Watt a Year! MAX and Talita Crowned Effectiveness Champions

bottom of page